Directing creative strategy and user experience together, from creative concept through functional design.
Experience
MaxConnect Digital | Creative Director
Jun 2023 - Present
Inherited a creative team fractured by internal competition for promotions and rebuilt it into a collaborative unit - instituting daily work-in-progress reviews and monthly skill-sharing sessions - restoring company-wide trust in creative output and turning around new-business win rates.
Lead a cross-functional team of designers, videographers, animators, and copywriters to create integrated digital campaigns brands like TaylorMed, Ziwi, Kendall Karges, Splenda, JavaHouse. Delivered on-time projects that boosted client satisfaction, sales, and brand awareness
Lead competitive research and restructure navigation for the MaxConnect website redesign, consolidating the service list into four intuitive groups, which simplified user journeys and reduced the bounce rate
Scorpion | Brand UX Designer
Oct 2022 - Jul 2023
Owned end-to-end UX for the ScorpU platform and the corporate brand across all digital properties and marketing campaigns, collaborating with developers and presenting concepts to clients and executives, which strengthened brand consistency across channels
Provided research, wireframing, and prototyping for the corporate website redesign and relaunch using Figma and user-testing sessions, delivering a cohesive site that improved navigation clarity for visitors
Designed and launched individual sales campaigns across multiple markets nationwide, applying prototyping and social-media strategies, which increased campaign reach and supported sales-team goals
DAZ 3D | UX/UI Designer
Apr 2021 - Sep 2022
Led a complete UX redesign of Daz Studio 5, coordinating with animators and the development team, using iterative prototyping and usability testing to simplify the interface, resulting in faster task completion for users
Redesigned the install manager and the artist QA submission system, applying user-flow analysis and high-fidelity prototypes, which reduced support tickets and shortened the submission process for the creator community
Designed two new products from scratch, TAFI Avatar Builder, a mobile avatar-creation app, and Ready Room, an app for mixing and matching assets from users’ NFT libraries. Designed and tested interactive Figma prototypes with a creator group, driving early adoption.
Fluid | Associate Creative Director | Head of UX
Nov 2012 - Apr 2021
Set creative strategy and execution across Fluid's full client roster, leading a creative team that grew to 12 designers and copywriters at its largest.
Served on Fluid’s leadership team, where I helped define agency-wide focus and long-term strategy by conducting market research and aligning cross-functional goals, which strengthened client retention and positioned the firm for new service offerings
Led creative development for national and local campaigns for Sabin Holdings, Pret Helmets, Cremineli, and Utah Governor Spencer Cox’s inaugural gubernatorial campaign, employing rapid prototyping and copywriting collaboration to deliver assets that increased audience engagement
Richter7 | Interactive Designer
Nov 2009 - Nov 2012
Conceptualized, art-directed, and designed interactive campaigns for national clients such as Wendy’s, Zions Bank, and Sara Bareilles, using prototyping tools, user research, and close collaboration with developers and copywriters to deliver complete site and app experiences that increased brand engagement