( Frank Imler / Creative Director )

Big ideas.
Real results.

I turn ambitious ideas into creative work that gets noticed and gets results.

Open to new roles + projects Salt Lake City, Utah ADDY Winner / AIGA 100 Show
( Brands I've moved )
( Selected work )

Featured work

Full archive ↓
( What I do )

Strategy you can see.

I sit where brand, campaign and product meet. Big-picture strategy up front, hands-on design all the way through, and a team that ships.

A

Creative Direction

360 campaigns, brand stories and new business pitches. I lead teams of strategists, writers and designers from first concept to final frame, and keep the idea intact across every channel.

Campaign ConceptingBrand StoryVideo + TVSocialOOHPitch LeadershipTeam Leadership
B

UX + Product Design

Websites, apps and launch pages that make a business easier to understand, use and trust. Research first, then IA and wireframes, then UI that converts.

UX ResearchInformation ArchitectureWireframesUI DesignMobile AppsConversion
C

Brand + Identity

Logos, visual systems and brand guides built to scale, from a city rebrand to a national retailer's guidelines.

IdentityVisual SystemsBrand GuidesPackagingMotion + Kinetic Type
( About )

Hi, I'm Frank.

Years in the chair15+
Projects in the archive100+
Largest team led12
Verticals5
Frank Imler
Creative Director / UX / UI

Strategy up top. Pixels all the way down.

I lead teams, shape brand experiences, build award-winning campaigns and design digital products. Healthcare, automotive, DTC, outdoor and beauty. BFA in Graphic Design, and still the one opening Figma at midnight.

Directing creative strategy and user experience together, from creative concept through functional design.
MaxConnect DigitalCreative Director
Fluid AdvertisingAssoc. CD + Head of UX
DAZ 3DUX / UI Designer
ScorpionDesigner
Richter7Designer
( More work )

The archive

Ziwi Mattress Campaign
Ziwi Mattress Campaign
Java House Peel-N-Pour
Java House Peel-N-Pour
mindbrü Social Campaign
mindbrü Social Campaign
Everlights Website
Everlights Website
Access Medical Website
Access Medical Website
Sportsman's Warehouse Brand Guide
Sportsman's Warehouse Brand Guide
Cedar City, UT Rebrand
Cedar City, UT Rebrand
Cox for Governor
Cox for Governor
Kindel Karges Social Campaign
Kindel Karges Social Campaign
Pret Helmets Campaign Concepts
Pret Helmets Campaign Concepts